Plug Your Book! Online Book Marketing for Authors by Weber Steve

Author:Weber, Steve [Weber, Steve]
Language: eng
Format: epub, mobi
Publisher: Weber Books
Published: 2013-07-18T04:00:00+00:00

Targeting Host Blogs

Your first step in arranging a blog tour is finding potential host blogs. Start with those that you have already built a relationship with by following. Then, add the most popular blogs read by your book’s target audience. Some likely candidates may spring to mind, but new blogs can gain readership quickly, so it’s worth surveying the field periodically.

Once you’ve identified a list of potential blog hosts, prioritize them by three criteria: activity level, reader involvement, and traffic volume.

1. Activity level: How frequently do new posts appear on the blog? Usually, bloggers must post new content a few times a week to sustain a loyal readership. Scan the past few months of blog archives to determine the posting frequency.

2. Reader involvement: How often do readers chime in with thoughtful comments? The vast majority of blogs allow readers to follow up with their own commentary. The frequency and thoughtfulness of reader comments indicates audience engagement.

3. Traffic volume: Traffic is the natural result of audience loyalty and involvement, and it’s an objective measure of a blog’s impact.

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